Dig Deep
Conjure is a firm dedicated to developing creative, targeted communications
that enhance our clients’ presence and bring their message to life.
Strategic analysis and market data alone cannot create distinction at the point
of contact. Experience, intuition, creativity, and brand development expertise
all inform the successful project or program. We believe that an in-depth
understanding of our clients’ business, industry and objectives is paramount to
supporting and strengthening their brand and business message.
Time and capital are more precious than ever. Achieving tangible results efficiently
is critical. From international corporations to non-profit institutions, Conjure’s success is evidenced by its enduring client relationships.
Assess
Before we do anything, we listen. Through clear communications and digging questions, we gain a deep understanding of our clients’ business situation. Then we watch their competition, what they do, how they do it and where they put their flag in the ground. We look to position our clients in a place where the competition is not, and with a message that is genuine and authentic.
1Observe situation
2Interview staff
3Understand the audience
4Establish goals
5Create timeline
Invent
Here is where the problem solving gets rolling. We take our understanding of our client’s market realities and explore ways to differentiate from the competition. We work past preconceived notions to fresh ideas and new realities. The questions don’t stop, they just get more focused.
1Competitive visual audit
2Investigate examples
3Incorporate research
4Collaborative brainstorming
5Discuss opinions
6Message development
Create
Every project and client is unique. The structure of our work takes many forms. Whether it’s a white paper, print piece, website, or broadcast, no two executions are alike.
1Develop ideas
2Design concepts
3Project specifications
4Present prototype concepts
5Gather feedback
6Refine and approve
Produce
We build off of an agreed-upon plan, structure and message. Conjure delivers famously detailed prototypes, specifications and production schedules intended to uncover problems well before we reach this expensive and time-sensitive stage. We take great pride in our work by managing every process from art creation to messaging, physical construction to user experience testing, consistency to differentiation.
1Implement final solution
2Monitor quality
3Test and confirm
4Turn over deliverables
Manage
Communication is an everchanging landscape. In addition to monitoring what we have built, we are always looking for ways to extend the conversation, broaden our clients’ reach and assure return on investment.
1Track analysis
2Chart against goals
3Outline next steps